When will I see results?

The moment you join — you'll take the Starting Point Quiz and know exactly where to begin. No guessing. No overwhelm. Just a clear path forward.

After your first workout — you'll feel it. That post-workout energy will remind you of how unstoppable you feel when you prioritize yourself.

In one week — you'll realize this is a program you can actually stick to. Your schedule feels more intentional. Other areas of your life start to follow.

In two weeks — your clothes fit differently. You're sleeping better, managing stress with more ease and feeling sharper and more focused.

In one month — you're standing taller. Better posture, a stronger core and the back pain that followed you through motherhood... is fading.

In six weeks — this is where the transformation becomes visible. Friends notice. You notice. You feel strong, toned and more confident in your body than you have in years. Your favorite outfits fit again. Not eventually. By week six.

After completing Fit Mom Academy — you'll feel like a completely different woman. Not different from who you are — more fully herself than ever before.

What if my kids are older?

Strong Sexy Mammas is for moms at every stage of life — from trying to conceive to menopause and everything in between.

The focus on pelvic floor, deep core and posture isn't just for new moms. These are fundamentals every woman benefits from — regardless of age or stage.

Every workout includes modifications to make exercises easier or more challenging, so you're always training at exactly the right level for your body right now.

What equipment do I need?

Very little — and that's the point.

All you need to get started is a set of dumbbells. You can even begin with just your bodyweight.

As you progress you'll want to add a yoga mat, resistance band and booty band — and we make it simple by sharing links to everything you need directly inside the membership.

No gym. No expensive equipment. No excuses.

What kinds of classes are inside the membership?

The membership includes two types of training:

On Demand Library — 150+ individual workouts across strength, cardio, HIIT, pelvic floor and stretch. Pick one, press play. Every class is built around the Mamma Core Method — posture, abs, butt and pelvic floor woven into every rep.

Fit Mom Academy — our structured 6-week programs that progress you through four levels:

💪 Mamma Fit School — Beginner & postnatal

💪💪 Mamma Strong School — Intermediate

💪💪💪 Mamma Fierce School — Advanced

🤰 Pregnancy Fit School — every trimester

Not sure where to start?

Take the Starting Point Quiz and we'll tell you exactly which program is right for you right now.

 What is Fit Mom Academy?

Fit Mom Academy is our exclusive collection of structured 6-week programs — the roadmap that most fitness programs never give you.

Most programs hand you a library of workouts and leave you to figure out the rest. Fit Mom Academy is different. It meets you at your current level and progressively takes you further than you've ever been — so you never plateau, burn out or quit.

Four levels. One journey:

💪 Mamma Fit School — Beginner & postnatal

💪💪 Mamma Strong School — Intermediate

💪💪💪 Mamma Fierce School — Advanced

🤰 Pregnancy Fit School — every trimester

Each program is 6 weeks long and designed to flow into the next — so as you get stronger, your program gets stronger too.

Not sure where to start? Take the Starting Point Quiz and we'll tell you exactly which level is right for you right now.

Tell me about the nutrition.

As a certified Fitness Nutrition Specialist (and a Community Health minor at university)... my approach to nutrition is simple — sustainable over strict.

I am a career woman. a mom of two, and far from perfect. But I make it work and enjoy what I eat. You can too.

I don't believe in dieting. I believe in building habits that stick. That's why I've never yo-yo'd with my weight and why my members see lasting results.

The membership includes everything you need to eat well without the overwhelm:

✔ Macro-counted recipes with full calorie, protein, fat and carb breakdowns

✔ 5-ingredient time-saving recipes — high protein, low carb and vegan options

✔ Weekly meal plans and grocery lists ready to go

Use these as inspiration, not rules. Consistency beats perfection every time.

Want to go deeper?

The Fit Mom Nutrition Academy is our premium 6-week food habit transformation program — available as an upgrade on the website. It's not a diet. It's a complete mindset and habit reset around food, designed for moms who are ready to ditch yo-yo dieting for good.

Each week includes one small sustainable challenge, an educational video training and downloadable tools, checklists and trackers to keep you on track.

These are the same habits and tools I use to stay on track year round. Secrets revealed. No gatekeeping.

Why is Strong Sexy Mammas better than other mom fitness programs?

Mom fitness programs have a reputation that includes a fundamental flaw — they keep you stuck doing basic foundation exercises forever and never progress you to real strength.

Strong Sexy Mammas is built on three principles most programs ignore:

Progressive overload — you must increase challenge as you get stronger or you stop seeing results. Every Fit Mom Academy program is designed to progress you, not plateau you.

Whole body training — the Mamma Core Method isn't just a core class. It's a framework woven into every total body workout. Because in real life your whole body moves together — not just your core.

Real coached classes — not 15-second video clips. I coach you through every single rep, just like a boutique studio instructor — from your living room.

The result? You get stronger, leaner and more confident — without ever being kept at the beginner level longer than you need to be.

Is this safe if I have diastasis recti or pelvic floor issues?

Yes — with important caveats.

Anna holds some of the most advanced pre and postnatal certifications in the industry — including Pre and Postnatal Corrective Exercise Specialist and Diastasis and Core Consultant. Very few fitness professionals hold these qualifications.

The Mamma Core Method is designed to be pelvic floor friendly and diastasis aware throughout the foundational workouts. Both Pregnancy Fit School and Mamma Fit School include specific guidance on when to modify or regress exercises.

However — if you have severe diastasis recti or pelvic organ prolapse, it is essential you work with a doctor and physiotherapist before joining. These are complex conditions and every woman is different. Medical clearance is required.

We've had women with both conditions find success with our programs — but they understand their individual limitations and work within them.

You are not alone. These conditions are incredibly common. And we are here for you when you have medical clearance.

Cancel Membership & Refunds

Cancelling is easy.

If you joined via this website — log into your account, go to billing and follow the prompts.

If you joined via the App Store — cancel directly through your app store subscriptions.

Refund policy.

Due to the digital nature of our products — including immediate access to recipes, e-books, fitness trackers and resources — we do not offer refunds or exchanges.

We stand behind the quality of everything inside Strong Sexy Mammas. That's why we offer a full 7-day free trial so you can experience it before your card is charged.

Anna Kooiman's credentials

I hold some of the most specialized women's fitness certifications in the industry — qualifications that most personal trainers never pursue.

🎖 NASM — Women's Fitness Specialist

🎖 ACE — Certified Personal Trainer

🎖 ACE — Fitness Nutrition Specialist

🎖 Fit for Birth — Pre & Postnatal Corrective Exercise Specialist, Diastasis & Core Consultant

🎖 Moms Into Fitness — Pre & Postnatal Fitness Specialist

🎖 Pronatal — Pre & Postnatal Performance Training Specialist

🎖 National Television News Anchor

🎖 UNCW — Communications Studies, Community Health minor

🎖 Live group fitness instructor & app trainer

And most importantly — I'm a mom of two. Annabel and Brooks. I'm living this journey right alongside you.

You can join the membership either on our website or via the app stores. 

You can view workouts inside your membership either here on our website or via the app.

👉 Click here to download the app to start training with us!